When starting your dental practice its hard not to be overwhelmed by all that should be done. Your office is going to be unknown to people. One of the most important things to do when you begin your practice is to market. Marketing your dental practice is not a whole lot different than marketing any other business. The main thing is to get the word out to future patients about your new practice. So what are the best ways to do that? Here are some fairly simple, but effective ways to market your dental practice:
Internet: One of the most important marketing tools for your dental practice is a website. You really need to set up a website for your practice. This gives them a resource to find out more about you, the services and procedures you offer, your staff, and even make appointments online. Internet is also a great way to offer great deals without having to pay for print.
Print: Don't underestimate the importance of classifieds. If it's within your budget, take out a larger ad. Seeing is believing and a lot of future clients are looking for security. Don't forget to print coupons because that is a great way to gain new clients. They can just rip out the information and take it right to your office.
Radio: Radio advertising is very successful for a dental practice. When running a radio ad, a huge plus is having a website to refer your listener to. Most radio listeners are driving, so they can't grab a paper and pen to jot down an address or phone number, but a memorable website address will stick in their head.
Yellow Pages: You might think that phone books are all but obsolete now that most people have internet access. But there are a lot of older patients that still use the phone book as their main resource for locating businesses in their area.
Mail: This is a great idea for new dentists. You can recruit many patients by sending some kind of postcard, coupon or flyer advertisement in the mail. People are relocating to new places everyday and may be looking for you!
The bottom line is that like any successful business, it's important that you promote and advertise to keep your dental practice going. Whether you're a new dentist looking for patients, or you've been in business for years, marketing is the key.
Internet: One of the most important marketing tools for your dental practice is a website. You really need to set up a website for your practice. This gives them a resource to find out more about you, the services and procedures you offer, your staff, and even make appointments online. Internet is also a great way to offer great deals without having to pay for print.
Print: Don't underestimate the importance of classifieds. If it's within your budget, take out a larger ad. Seeing is believing and a lot of future clients are looking for security. Don't forget to print coupons because that is a great way to gain new clients. They can just rip out the information and take it right to your office.
Radio: Radio advertising is very successful for a dental practice. When running a radio ad, a huge plus is having a website to refer your listener to. Most radio listeners are driving, so they can't grab a paper and pen to jot down an address or phone number, but a memorable website address will stick in their head.
Yellow Pages: You might think that phone books are all but obsolete now that most people have internet access. But there are a lot of older patients that still use the phone book as their main resource for locating businesses in their area.
Mail: This is a great idea for new dentists. You can recruit many patients by sending some kind of postcard, coupon or flyer advertisement in the mail. People are relocating to new places everyday and may be looking for you!
The bottom line is that like any successful business, it's important that you promote and advertise to keep your dental practice going. Whether you're a new dentist looking for patients, or you've been in business for years, marketing is the key.
David is a writer for Top Dentists Online, a one stop site for finding the best dentists in your area as well as information on services and proceedures.
Article Source: http://EzineArticles.com/?expert=David_Brandon
{ 0 Comment... Views All / Send Comment! }
Post a Comment